Sell ​​With Authority

As a consultant should be able to convince customers and potential customers, your ability to help them. No matter how skilled you it is their perception about you and what you can do that will most influence their decision to buy your services.

Dr Robert B Cialdini done significant research on the psychology of solid faith and one of the places he makes a lot of how people respond to authority, or perception is presented authority.When authority figure that most people will respond positively to any request from that figure, sometimes do things they normally would not dream of making their own volition.Imagine then you can be the authority figure for your customers and your potential The customers.If authority figure and recommend you to buy products or services, they are more likely to do so. It's just the way people think cable to work. In fact, if you are seen as an authority so it is likely that they will ask you out.

So how you can become an authority figure? People also appreciate the knowledge and expertise, and often delegate authority to those who believe that they are the most knowledgeable in the particular area. If you can present yourself as an expert and then increase the perception that you are in a position authority.How can create a feeling of having knowledge and expertise? Here are 5 waysWrite a book.You anything to get them published and sold in the market. You can write an e book and sell it (or give) to internetWrite articlesArticles marketing article published on the website can be easy for your potential customers to find but also consider writing and submitting articles magazines and publishers that are relevant to your target seminarSet marketRun a free seminar and invite potential customers to come. 

Each person who signed up to get leads for your business. By standing on the stage and present your solution, you will also be seen as an authority in your service seminarsOffer figure.Speak (with topics of interest) to another person seminars. This has the advantage that you do not have the cost of installing and advertise your seminar itself but means to share attention with other customers people.Use testimonialsIf fun with your work and impressed with your abilities and then get them to give testimonials are committed to show your skills and power. Use your marketing communications, sales letters, brochures etc.