'Made in USA' Still Matters

A friend of mine in New York two days before Christmas for a client meeting. Three of the people he met there to fly from Hong Kong, the other from Seoul, two others from Bermuda. Some of them bring empty suitcases so they can return gifts.They not only shopping for a high-end luxury goods. A lawyer, Hong Kong native, showed my friend some socks she bought for her mother. He is quite happy with himself.What visitors all in common is that they want a product that's what is important to Americans mourn them.As the slow economic recovery and wallow in the absence of "Made in USA." Uncertainty, they continue to ignore the power of big brands and goods.To stamped "Made in USA" most of the world, "Made in USA" still means something special: quality, reliability, safety, product reliability, featuring the most advanced technology and the coolest styles. Purchase this product and you can also share in the United dream.Consider one of America's most iconic brands: Harley-Davidson (pig). While dozens of brands of motorcycles available to consumers around the world, there are only a Harley. And many consumers in Europe, Latin America, and now even China, where there are 13 Harley-Davidson finally count deal, will pay a significant premium to have Footing The same goes for "pig." In many other products made in America. As Ro Khanna, a former deputy assistant secretary of commerce in the Obama administration, said recently: "Products made here will have a huge stamp abroad." Words Made in the USA, he said, represented Now the "highest standards possible. ", Some executives were surprised by the fact that about 80 percent of Americans, according to a recent survey by my colleague Kate Manfred and others with BCG & Consumer Center: Customer Insight, will pay more for products labeled Made in USA. They might be surprised, however, to learn that it is also 60 percent of Chinese consumers are willing to pay more for products labeled Made in the USA as 80 percent more, in some cases, the BCG survey.In reality, more than half of China questions BCG consumers said they would buy, the more expensive American-made products cheaper Chinese products in the month before the survey. Nearly 50 percent said they ginugusto US-made goods to Chinese-made goods and the price equivalent quality.With Chinese consumer market is expected to grow to more than $ 6 billion per year by 2020, it is extraordinarily important insights.America best brand is American itself. This was after World War II, when Europe and Japan are in the process of rebuilding. And is only valid today, hundreds of millions of middle-class consumers China and India seek a better life.